SDE’s acclaimed McCartney interview feature available as printed booklet

In response to overwhelming demand, SDE has produced a limited run of special ‘keepsake’ printed editions of the acclaimed ‘In Their Own Words: The Producer’s on Paul McCartney’s Flowers in the Dirt‘ feature, that was first published on 22 March on this blog.

This is a professionally designed and printed 16-page, saddle-stitched document that contains the whole 9000 word interview feature (as published on SDE) along with 1200 extra words from Messrs Horn, Lipson and Hughes that are exclusive to this printed edition.

Professionally designed and printed 16-page booklet

This document has been designed to slot into the Flowers in the Dirt super deluxe edition (see image below) and will always be at hand to reference and enjoy when you are digesting the contents of the box set and listening to the album/bonus audio – hence the idea of a ‘keepsake’ printed edition. It should also fit nicely into the vinyl package.

The ‘keepsake’ printed booklet slots nicely into the FITD box set

The outer cover printed on 260gsm uncoated card with the inner pages on 160gsm uncoated stock. The 500 signed/numbered copies now SOLD OUT. However due to demand we will do a further print run – these are not signed or numbered but still include the exclusive content.

These booklets are for sale now on the SDE shop priced at £5.00. 

Click here to purchase the ‘keepsake’ printed edition of The Producers on Paul McCartney’s Flowers in the Dirt at the SDE Shop.

Praise for this interview feature article by SDE readers:

“The interview is really fantastic… It is very informative and will go down as one of the greatest insights into Paul’s working methods in his solo career.”

“Invaluable document”

“Stupendous article”

“One of the best McCartney articles I’ve ever read. And I’ve read LOTS!”

“Fantastic work”

“Incredible work”

“So many good insights into Paul and his creative process in this, I’m going to have to reread it a few times”

“It is a most worthy companion piece to the musical treat that we soon will get. Your time and effort, and your passion, are greatly appreciated by us all.”

“Fantastic article”

“Really amazing interviews”

“So great to read something this in-depth about one of Paul’s albums”

“Wow. This was magnificent. Really. Fascinating. Well balanced. Really interesting deep dive on both the personal and professional level. I was sad when it ended.”

SuperDeluxeEdition.com helps fans around the world discover physical music and discuss releases. To keep the site free, SDE participates in various affiliate programs, including Amazon and earns from qualifying purchases.


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[…] printers. They look superb, even if I do say so myself! Very much consistent with the long sold-out McCartney ‘producers’ booklet from last year, except this time we’ve invested in licensing some archive photos for the […]


Sold out. Any chance on a third print? Thanks in advance, Paul. Great site.

Felipe Diaz

It’s a great idea, too bad you won’t ship to Latin America. Disappointing…

Fernando de Oliveira


Still no chance to ship to Brazil?

[…] If you enjoyed this feature, it is available as a ‘keepsake’ printed edition. […]

David Rubin

Just got mine and love it. A bit tight in the box but that is fine.
I cannot wait to show some friend and have them wonder why theirs did not come with one also.
I will then let them know where to get one.

Thanks and what a great web site.
Please keep up the incredible job


Kai Karkkainen

Received mine today here in Finland, thank you very much Paul! Excellent quality and it fits like a glove into the box set. In fact, it’s so beautiful that I’m contemplating wearing gloves when reading it

Dr Avalanche

Mine arrived today as well (in The Netherlands)
Very quick service Paul; great!
And I’m very very happy with it.

Too bad the post(wo)man couldnt or wouldnt read the ‘PLEASE DO NOT BEND’ on the envelope. At the moment the Macca-booklet is lying underneath the ‘Rolling Stones 50’ book and hopefully it will be ‘unbend’ without tto much damage. :)


Got my shipment confirmation e-mail this afternoon! Will look forward to it.

Chris Woods

Mine arrived. Thank you very much. It complements the box set perfectly.

Jesper Hall

#136 ☺ Great quality – Thank you very much. I very much look forward to read the extra stuff.

andrew r

Hi paul just received best £5 i have spent this year
Quality packaging too ! Thanks

Colin Fletcher

Paul, do you have any plans to do something similar for the Beatles Sgt Pepper set? Maybe an expanded article on the preview you recently attended? If you can get an interview with Giles Martin, or one of the other guys who’ve worked on the reissue, I’m sure you’d get a lot of interest in producing another booklet.

Sean L

Received mine this morning, excellent quality Paul, cheers

Colin Fletcher

Received mine this morning. A great supplement to the official box set.


Mine arrived this morning. Excellent quality and a great read. Number 92 !


Will it fit into the sleeve of the Vinyl Edition?
I’m not going to buy the box Set.

Ian Moore

Ordered (thanks to a friend who lives in the UK, as delivery to Argentina is not available haha)! Thanks a lot Paul, this was a really GREAT labour of love!
Best regards,

Andrew Mogford

That’s amazing Paul – selling all 500 so quickly! Wonder if I managed to get number one or if the premium subscribers got the first ones! Will find out soon, I’m sure.

Congrats on the success of this – I’m sure you know how much we all value what you do, but successes like this surely reinforce that!


Thanks Paul.
Just ordered. In my mind, I’ll receive Nr 501 out of 500 :)
Thanks for all that you do on this website. Make me feel proud to be part of this community.


Tried to order, it says ‘Inventory Issues’.
Can it already be sold out? I’m so disappointed as I am to receive my FITD SDE edition tomorrow… :(


That was quick
Lucky having ordered one yesterday
Happy Easter, Paul


I didn’t order the deluxe box set. Too expensive for now, although I’m still hoping prices will go down and I’ll be able to buy it.
However I ordered the SDE ‘keepsake’ supplement which in itself is worth anything that’s in the books in the box set :)

Graham Burbage

Hi Paul – I was delighted to receive the e-mail saying I’d be receiving a copy gratis. Very much appreciated. Keep up the excellent work.

Ralph MacGillivray

Hi Paul
Nice idea. I’ve ordered partly because it looks nice and hopefully because it helps support you and all the stuff you do. It’ll fit inside my original vinyl copy and I got a CD a few years ago too. The box is a bit rich for my tastes but it is one of his better late albums. I used Paypal because I’m lazy but please clarify if a direct card payment would give you a better margin. I’m sure we’d all be happy to do that if it works better for you.
Thanks for all your good work

Leonard Lotti

This is so sad, I was about to order it, but found out that you guys are not shipping to Brazil.

claudio oliveira

…i’m afraid there will be no more Macca interview booklets avaible as sales usually run fast (as only 500 copies of it were made…)

claudio oliveira

hi Paul and Fernando! i’m waiting for it since Sam Brown box set release…

Fernando de Oliveira

Paul, how can I order it to Brazil?

Fernando de Oliveira

Any chance to keep a copy for me? I am worried it sells out.


I had to laugh about the idea of SDE issuing the missing CD. In an ideal world that is exactly what should happen when the artist clearly ignores the wishes of those who pay a premium for what should be a complete physical package not some horrid deluxe/download hybrid. Have ordered your booklet in the hope that I may at some point have something to store it in. ;-) At the moment there is a ‘Flowers In The Dirt’ shaped gap on that Archive shelf. Thank goodness that the Pepper set has side-stepped this download nonsense.

Wayne Klein

Now if you could just convince McCartney and his team to let you put out CDs for the download content for your followers….I know it would never happen but one can dream!!


Just ordered. It’s a pleasure to spend a little money in order to get an item of high quality which production comes straight from the heart. Thanks a lot, Paul.
PS: I did not order the new edition of FITD yet. I already purchased the “World Tour Pack”-Edition back in 1989….


So why not issuing the missing Cd with the bsides exclusively from SDE to add to the box. Go for it Paul :)


I wouldn’t be surprised if somebody presses a bootleg version of the missing cd


Great idea! I’ve just ordered it. Will it be send with cardboard in the enveloppe so it will not be damaged during the trip to my box? …Yes…, I’ve bought the other ones so I had to buy this one also :-(


Just ordered a copy, glad the shop accepted other forms of payment than just PayPal as that’s the reason I hadn’t got around to donating yet!

Will look forward to reading this properly, away from the computer screen. It’s a great idea.

Stuart Hodgson

Just ordered after reading newsletter. Looks great Paul, keep up the good work on Super Deluxe.

Brian M

ordered…must have missed the ‘premium content’ feature. what is it?

mark turrell

is there a downloadable version with extra bonus words in it? :) (kidding)

Dwayne H.

Looks great! Ordered and on the way to Vegas!


Paul, just ordered.

Thanks, Thanks, thanks

Michael Wiley

Ordered! Although this is the WORST time for you to give us an incentive to buy a box set. Daaaaamn you! :) The funny thing is, I’ll have this booklet long before I have the actual box set. Paul Sinclair: Restoring the good name “Paul” for Macca fans everywhere.


Ordered! If anything it’s to support you Paul as I’m not a big McCartney fan. As a completist, will buy that box if the price comes down. If McCartney read all the replies to your FITD articles here, to get back at people he probably told his management to somehow assure the price will NEVER gets lowered, haha!
I do hope there will be more of these in the future!!

Richard Cosgrove

What a great idea, and one that perhaps could be repeated for other legendary album releases in the future!


Ordered, Keep up the great work Paul. Its much appreciated !

Todd R.

Hopefully, this won’t have to become a habit… then again…who’s complaining?
Not this one!
Kudo’s Paul
-Todd R. CLE.

Alan Waldock

Ordered my copy yesterday. Great idea Paul. Thanks for your hard work. Looking forward to getting this and putting it in the FITD box.



Unfortunately I shan’t be buying as I’m not Paul McCartney fan but what you’ve produced is very impressive in both the quality of the content and the physical end product.

El Nino

Hope you consider more doing more of these – your recent buying trip articles would make a good illustrated booklet.

Friso Pas

Wow, thank you so much, Paul.
I thoroughly enjoyed your in-depth piece, and hopefully the day comes, that I can pick up this SDE for a reasonable price. And then, read your excellent companion booklet again.
Looking forward to more of this.
(Listen Without Prejudice? Tango In The Night? The Seeds of Love?)


Paul, how do I add the shipping to the amount? I calculated it at £1.50 for my postcode but on check out it is not added?


Thanks, ordered.


Ironically, I think more people will end up buying this than the controversial box set!


Not as it stays limited to 500 copies…